The emergence of technological means of payment changed the paradigm of promotions in service stations. Sales are no longer driven through raffles, now – thanks to high prices – all actions aim to achieve discounts on fuel loading.
And for this nothing better than using 3.0 tools, which increasingly participate in our daily operation. This was understood by the country’s major oil companies, which, in interaction with the start-ups that have emerged in recent times, implemented bonuses for those who use these devices.
Mercado Libre is one of the companies that, in association with YPF and Raízen, offers 5 percent off in gasoline and diesel oil by scanning the QR code located in the pump. The mechanics are very simple and can be paid with debit, credit or Money In Market payment
Puma Energy, for its part, established an alliance with Banco de Santa Fe and Banco Entre Ríos to offer its customers up to 30 percent discount on the purchase of fuels and lubricants until July 31, 2019. It is for payments made through the Santa Fe mobile application of the Bank of Santa Fe and BER mobile of Banco Entre Ríos, using the QR code and includes Puma Max, Ion Diesel and Puma Lubricants fuels.
AXION energy, meanwhile, also grants rebates to motorists presenting the Clarín 365 credential. It is available every day of the week and grants up to $100 per load at its attached service stations.
Refinor also launched a novel loyalty system. Under the slogan “your cash comes back to you”, customers accumulate in their account 5 percent of the amount they make in liquid fuel consumption, which can be exchanged for fuels or cash immediately. The procedure is done by entering the website, to link the card with a particular user and password.
So viewed, innovation and technology are critical to meet the demands of the consumer against the supplier. In this regard, consultant Oliver Wyman, who focuses on the challenges and opportunities of the energy sector, argues that the different disruptive processes that affect society in general, and many of which are due to the benefits of new technologies applied to consumption habits, “are modifying the service station-customer-car relationship and, therefore, the station business model must begin to adapt to this new reality.”